WELCOME TO SJR

It was in the early 1990s when all 3 owners of SJR started their careers in the powersports industry in separate locations. We met each other at a point in the late 1990s when we worked together at a local Elkhart dealership. In the early 2000s we all chose different paths that would lead us in different directions but keep us close to our roots. We had talked about the possibility of starting our own powersports dealership for years and in January of 2021 we sat down and made a plan to make that happen. We open on May 1st and SJR will bring a level of professionalism and customer care above and beyond customer expectations. Our staff has both training and, more importantly, real world experience in American V-Twin and metric bikes, and off-road vehicles. We look forward to serving you for years to come!