Effective Date: April 1, 2026
Welcome to SJR Powersports (“we,” “our,” or “us”). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our website or interact with us online.
1. Information We Collect
Personal Information You Provide
We collect information you voluntarily provide, including:
- Name
- Email address
- Phone number
- Service or vehicle information
- Any details submitted through forms, chat, or scheduling tools
Automatically Collected Information
When you visit our website, we may collect:
- IP address
- Device and browser information
- Pages viewed and interactions
- Referring URLs and session behavior
Identity Resolution / Deanonymization
We may use third-party services to associate anonymous website activity with identifiable individuals or households. This may include:
- Matching IP address or browsing behavior to contact information
- Enriching data with third-party datasets
This allows us to better understand our customers and provide more relevant marketing and outreach.
Cookies & Tracking Technologies
We use cookies, pixels, and tracking technologies, including those from:
- Google (e.g., Google Ads, Analytics)
- Meta (e.g., Facebook Pixel)
These technologies help us:
- Track user behavior across websites
- Deliver targeted advertisements
- Measure marketing performance
You can manage cookie preferences through your browser settings.
2. How We Use Your Information
We use collected information to:
- Respond to inquiries and service requests
- Schedule appointments and communicate with you
- Improve our website and services
- Deliver personalized advertising and marketing
- Perform analytics and reporting
3. Sharing of Information
We do not sell personal information for direct monetary compensation.
However, we may share information with third parties for advertising and marketing purposes, which may be considered a “sale” or “sharing” under certain laws.
We may share information with:
- Advertising platforms (e.g., Google, Meta)
- Data enrichment and identity resolution providers
- Analytics providers
- Service providers supporting our operations
4. Your Privacy Rights (Including California Residents)
Depending on your location, you may have the right to:
- Access personal information we collect about you
- Request deletion of your information
- Request correction of inaccurate data
- Opt out of the “sale” or “sharing” of personal information
- Limit use of sensitive personal information (if applicable)
To exercise your rights, contact us at the email below.
5. Opt-Out of Targeted Advertising
You can opt out of targeted advertising by:
- Adjusting your browser cookie settings
- Using industry opt-out tools such as:
- Network Advertising Initiative (NAI)
- Digital Advertising Alliance (DAA)
You may also contact us directly to request that we limit data sharing.
6. Data Security
We implement reasonable safeguards to protect your information. However, no method of transmission or storage is 100% secure.
7. Third-Party Links
Our website may link to third-party websites. We are not responsible for their privacy practices.
8. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect information from children.
9. Changes to This Policy
We may update this Privacy Policy at any time. Updates will be posted with a revised effective date.
10. Contact Us
If you have any questions or wish to exercise your privacy rights, contact us:
Email: service@SJRpowersports.com